Road Ribbon for Road Safety Campaign

Published: Monday, 11 November 2019 at 2:04:00 PM

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which enables people to directly contribute to road safety over the Christmas / New Year holiday period.

The campaign messages are aligned with Towards Zero, WA's road safety strategy 2008-2020 and urge people to work together to achieve zero deaths and serious injuries on our roads.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign begins on the third Sunday in November.

WALGA RoadWise would like to thank everyone who has participated in the Road Ribbon for Road Safety® campaign, working to embed road safety messages into communities.

What you can Do!

The Road Ribbon for Road Safety® campaign provides an opportunity for people to get involved in reducing road trauma in Western Australia. WALGA RoadWise encourages Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues during the festive season by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Acknowledging that zero deaths and serious injuries on our roads is achievable.
  • Making road safety the hero this festive season.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages into existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Supporting local road safety initiatives being implemented by Local Governments and RoadWise Committees.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Visit the RoadWise website here

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